SMBs Poised to Triple Website Spending
America’s 14.6 million small and medium-sized businesses (SMBs) were responsible for more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008 – more than half of...
View ArticleOnline Catalogs Account for 87% of Total; Print-Only Declining
The number of print catalogs with online editions now stands at 8,894, up from 8,675 at the same time in 2008, according to data from the 2009 National Directory of Catalogs, which was released this...
View ArticleTop 10 Video, Multimedia Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Investment/Finance Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Real Estate Websites – March 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleNew Yorkers Claim More Stress than Other Americans
Nearly three-fourths (74%) of office workers in New York City believe they are more stressed-out than those who live elsewhere, and that this stress is being exacerbated by the economic crisis,...
View ArticleStill-Low Consumer Confidence Improves Significantly
The Conference Board’s Consumer Confidence Index significantly increased from 26.9 in March 2009 to 39.2 in April 2009, in large part because of more optimism for business conditions. The Index hit an...
View ArticleHulu Cracks Top 3 Online Video Sites for First Time
US internet users viewed 14.5 billion online videos during March 2009, representing an increase of 11% vs. February, according to March 2009 data from comScore’s Video Metrix service, which also...
View ArticleOne-Third of Smartphone Users Respond to Mobile Ads
A research study on smartphone usage patterns from Universal McCann found that more than one-third of high-use smartphone users respond to mobile advertisements, reports Mediaweek (via MarketingVOX)....
View ArticleMagna Forecast: Video Ads to Climb 32% in 2009
A forecast from Magna puts video ad spending on a strong growth trajectory this year, in part because of the increased availability of premium content and a continuing jump in broadband penetration....
View ArticleTop 10 Online Activities for Moms
American mothers with children ages 18 and under log an average of three hours a day on the internet, one hour more time than the two hours their school-age children spend online, according to a study...
View ArticleTop 100 Social Brands: iPhone Ranks #1
The iPhone reigns as the #1 most social brand, outscoring its innovator and parent, Apple, which ranks at #3, according to social media marketer Vitrue, which has compiled its first-ever ranking of the...
View ArticleTop 10 Real Estate Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehind the Curve: Week Ended May 8, 2009
Below are some links to recent research news and studies from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleGoogle Creeps Toward 73% of US Searches in April
Google accounted for 72.74% of all US searches conducted in the four weeks ending April 25, 2009, according to search-engine share data from Hitwise. This share is up 7% from 67.93% last April, and up...
View ArticleConsumers Increase ‘Prudent’ Shopping Behaviors
A high percentage of US consumers are comparison shopping, seeking advice before making purchases and participating in discount and rewards programs, according to a national study of American spending...
View ArticleWebsite Wishlists: Men Want Speedy Downloads
Though both men and women want websites to be easy to use overall, men say fast downloading is their second-most-desired feature, while women value easy navigation and accessibility over speed,...
View ArticleTop 10 Telecom Websites – April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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